Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi, or cellular da-ta to trigger a pre-programmed action, when a mobile device or RFID tag enters or exits a virtual boundary. A virtual boundary is set up around a geographical location, known as a geofence. Depending on the configured geofencing a prompt mobile push notification, text messages or alerts, targeted advertisements on social media is performed.
Geofencing can be used for promotions, incentives, rewards, win back campaigns, customer surveys, tracking competitors, etc. Geofencing is also increasingly being used by smart appliances. With the increasing popular-ity of drones, geofencing is one way to establish restricted areas for security by sending an alert to the drone pilot. Geofencing also helps in keeping track of a business vehicle fleet and ensure business vehicles can access secure areas.
As a part of geofencing services AABSyS offers creation of retail geodatabase consisting of geofence around retail outlets, enabling our clients to analyze the number of users present within in a geofence, busiest days and times, and so on. With the assistance of experienced team at AABSyS, identification and confirmation of retail outlets address, classification of the retail outlets for geofencing becomes effortless.
Leveraging our deep domain expertise in geodatabase creation, from AABSyS provides the following services with high quality and timely delivery:
- Classification of points of interest (POIs) into customer-specified categories
- Creation of store boundaries
- Creation of parking boundaries